Loretto C
Oakwood, United States
“I will make your writing shine.”
Specialist subjects:
Editing formats:
Education:
MA in Teaching English
Brown University
1978–1979
BA in English Literature
Princeton University
1974–1978
Favorite referencing style
The American Psychological Association referencing style is my favorite. It's clean, clear, and logical.
Why I became an editor
During a four-decade career as a journalist, I learned to unleash the power of the English language in all its grit and glory and write compelling stories. After that, I learned to write engaging copy that improves websites. I am forever grateful to the newspaper and marketing colleagues who edited my work and made it shine. I became an editor so I can use everything they taught me to help other people.
Background and experience
I worked as a contract digital copywriter for Lennar Corp. I was a staff reporter for the Brooklyn Eagle, the New York Daily News, Crain's New York Business, the Miami Herald, and Miami News. I was an associate editor on the staff of Financial World magazine, the Florida Bureau Chief for Adweek magazine in Miami, a freelance foreign correspondent for Newsweek, Business Week, and McGraw-Hill Publications, and an assistant editor for Current Biography.
Why I love proofreading and editing
Proofreading makes it perfect. That's my mantra. I believe in active verbs, parallel structure, and flawless spelling. I'm obsessed with tiny details that big picture thinkers don't have the patience to deal with. And I love to use that obsession to help them present their ideas flawlessly.
Favorite book:
My favorite book is The Complete Signet Classic Shakespeare with all of William Shakespeare's plays, sonnets, and other poems.
Hobbies:
I love to visit Ohio farm towns filled with nineteenth-century architecture and down-home diners. I love to read novels, watch movies, and spend time with my family. And once a year, I participate in a Shakespeare Sonnet Slam.
Editing tips:
Never neglect the basics. Set your proofing language before you do anything else. Use "find and replace" to check for possible errors. Always run a spell check. Read the document first. Take breaks.
