Every business needs a website nowadays, so knowing how to use SEO keywords is vital. But what exactly is a keyword? And how does this factor into writing copy for your website? In this post, to help out, we look at the basics of using keywords in online content.
At its most basic, a keyword is a term that someone enters into a search engine to find a website. When creating your website, then, you should always think about which keywords will make it easy to find. In other words, your website content should be built around these terms.
To develop a list of keywords to use on your site, you may want to:
You’ll also need to know the difference between short tail and long tail keywords. We will look at these below.
Subscribe to our newsletter and get writing tips from our editors straight to your inbox.
A short tail keyword (otherwise known as a ‘head term’) is a single word or short phrase related to your core business activities. Examples for our website could include terms like ‘proofreading’ and ‘copy editing’. These are important because a lot of people search for them, but there is a lot of competition for most short tail keywords.
A long tail keyword is a longer, specific phrase closely related to some aspect of your business. In our case, for instance, we might identify phrases such as ‘formatting for business documents’ or ‘British English essay proofreading’. People may search for these terms less often, but you can use them to target a very specific audience or market segment.
Finally, we have five handy tips you may want to use in your writing:
Δ
3-minute read
Google Docs is a powerful collaborative tool, and mastering its features can significantly enhance your...
2-minute read
If you’re writing about health issues, you might need to reference the Centers for Disease...
5-minute read
Introduction If you’re involved with ecommerce, you’re likely familiar with the often painstaking process of...
Are you interested in learning more about the role of a content editor and the...
4-minute read
Proofreading is important to ensure your writing is clear and concise for your readers. Whether...
Creating presentations can be time-consuming and frustrating. Trying to construct a visually appealing and informative...