The ecommerce marketplace is more competitive than ever before – and when it comes to your business’s content, every word counts. When consumers have almost unlimited options, the quality of your content needs to be flawless for your brand to stand out and make an impact.
Producing consistent, high-quality content that reaches your target audience can be time-consuming and expensive. By outsourcing copy editing services, you can save time and valuable resources while dramatically scaling your content creation. In this article, we’ll take you through the benefits of strategically outsourcing copy editing for your business and how it can ensure your polished final product stays top of mind for potential customers. Read on to learn more.
While keeping editing services in-house may sound like the most practical option at first, it often comes with unexpected hidden costs. Copy editing high volumes of content and ensuring it’s ready for publication can be draining for internal teams juggling multiple high-priority tasks.
If your team is focused on editing content, it takes time away from other important tasks and the core responsibilities of running a business. These opportunity costs can divert resources and hinder overall business growth.
And there are other benefits of outsourcing editing services – not only is it cost-effective and efficient, but it gives your content a fresh perspective, making it more likely to reach a wider audience. Effective content editing is also a a specialized skill that’s best left to trained professionals with the relevant capabilities and experience.
Skimping on professional editing can have negative consequences for your business. Errors and typos in your content not only take away from your message and distract potential customers, but they damage your brand’s reputation. This may seem like a minor issue, but a rogue comma or misspelled word on your website can impact your trust and credibility as a company and affect your bottom line.
And publishing inaccurate or misleading information can even lead to legal issues, making the cost of outsourcing copy editing services worth it in the long run.
There are many advantages to outsourcing content editing. It gives you access to a team of experienced professionals who make sure that no content is published without first being meticulously reviewed and optimized for search engines. Their objective suggestions also provide fresh, unbiased insights, improving your overall content quality.
The flexibility that comes with outsourcing to a team of freelance editors also results in increased scalability, ensuring consistent content production without compromising quality. And if your business publishes a higher volume of content at certain times of the year (holidays, special promotions, etc.), an editing agency with a team of editors is ready to handle it seamlessly according to your preferred timeline.
Localization is essential to stand out in a global ecommerce market. Professional copy editors from all over the world are trained to optimize your content for your target market. They can adapt and incorporate the subtle cultural nuances that are sometimes lost in translation, so no matter where you’re based, your content will resonate with a diverse global audience.
Outsourcing your copy editing also ensures a consistent brand voice, whether it’s published on your website or emailed to customers. A consistent brand voice across multiple markets helps boost your brand identity and fosters customer loyalty, which is especially important if you work with multiple content writers or use AI tools to support content production.
While there are many benefits to outsourcing editing work, choosing the right content editing partner is essential. When evaluating potential teams, consider key criteria, such as experience, expertise, average turnaround times, and pricing for different content formats and deadlines. When it comes to an editing partner, effective collaboration is just as important as the work itself.
Companies that provide professional editing services often have a point person who directly works with you to communicate your goals, style preferences, and feedback to the editing team. So, to ensure a smooth onboarding and transition process, clearly communicate your objectives and expectations for your content from the start and, if necessary, provide actionable feedback on the editing work.
Proofed’s editing services are a game-changer for content production. At Proofed, we know the difference that professional editing can make for a business and have a proven track record of delivering high-quality results. We’ve worked with a wide variety of organizations, from innovative startups to Fortune 500 companies, and our editors have a diverse range of subject-matter expertise to suit your specific business needs. Our global team is here to support you through the entire content production process, and we can even help you create a company-wide style guide from the ground up.
Outsourcing copy editing isn’t just about convenience – it’s about investing in the future of your business. Contact us today to learn more about how our professional editing services can help grow your business and scale your content production.
Almost any type of content in all major formats can be outsourced for editing, including (but not limited to):
At Proofed, your privacy and data protection is a top priority. We use SSL/TLS encryption to ensure the secure transmission of your information when you place an order, including your payment details. In addition, our editors are bound by a non-disclosure agreement and are required to adhere to our privacy policy. You have the ability to delete your document(s) from our system upon the completion of work (although we retain the associated metadata for our records).
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