Your company newsletter is a key marketing tool. But the average office worker receives around 120 emails every day, so how do you get people to open and read your newsletter? Here are seven top tips for writing a company newsletter that will really stand out.
Before you begin, identify what you want your newsletter to accomplish.
Of course, your intention is to drive traffic to your website, but what do you want your reader to do when they get to your site? Read a new blog? Sign up for a course? Buy a product or service?
Each newsletter should focus on one or two main objectives. These will inform your content and calls to action (we will look at this more below).
People are more likely to open an email from someone they trust, so the sender name is an important consideration for your newsletter.
The three main options for a newsletter sender name are:
Think about which of the above is most suitable for your newsletter.
A subject line is a headline inviting the reader to open a newsletter. There are many ways to do this, but common methods include:
Keep it short, though! A good subject line should be no more than 20 words long, as some email clients will cut off longer subject lines.
The first few lines of an email show up in the preview, making this space another chance to entice the reader to open the newsletter. The first line should continue the theme of your subject line, with a short, simple statement of what subscribers can gain from reading:
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A good company newsletter can boost engagement by up to 400%.
After that, the opening paragraph should summarise what the newsletter says. Use short bullet points to list each story or section, giving readers a quick way to find the content most relevant to them.
The main body of your newsletter will depend on your company and goals. However, it should always be clear, concise, and relevant to your audience.
Common types of content for a company newsletter include:
In all cases, though, remember to give your reader something of value! People opening a newsletter are hoping to gain some insight or advice. If it is all promotion and nothing else, they will lose interest in reading.
A call to action (CTA) is a prompt for the reader to do something, such as click through to your site or make a purchase. As a result, it is often a vital part of a newsletter. Tips for writing an effective call to action include:
Not every newsletter needs a call to action. Some may be just news, but even this helps establish trust and builds your reputation for expertise. And these will encourage people to act when you eventually ask them to.
Finally, don’t forget to proofread your newsletter! Typos or other errors will look careless at best. And a bad error can be expensive. If you would like extra help ensuring your writing is error free at all times, then, why not upload a newsletter for proofreading today?
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