• 3-minute read
  • 5th June 2017

Harvard Referencing – Citing a Social Media Post

Find yourself distracted by Facebook and Twitter when researching an essay? You’re not alone. But sometimes social media has a place in academic writing. You might even need to cite it! In this post, we look at when (and how) to cite a social media post with Harvard referencing.

When to Cite Social Media

It should go without saying that traditional sources are preferred in academic writing. If you find something mentioned on social media, you’re usually better off looking for a published source (e.g. a book or journal article) to cite.

But while Twitter rants and Facebook posts are not proper academic sources, social media plays a huge role in the modern world. As such, you may need to cite a post when discussing public reactions to particular events (or analysing social media itself).

In-Text Citations

To do this with Harvard referencing, you cite the author’s surname (or an organisation name) and a year of publication:

The founder of Tesla tweeted that ‘chemtrails are actually a message from time-traveling aliens describing the secret of teleportation’ (Musk, 2017).

Since social media posts don’t have page numbers, no pinpoint reference is required. However, if you’re citing a long post, you may want to include a paragraph number when quoting a source.

We’re sure Musk was joking about the chemtrails. Probably. (Photo: SketchUp/wikimedia)

Reference List

In the reference list, you need to give enough information for the reader to quickly find the post cited. We recommend using the following format:

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Surname, Initial(s). (Year) Title of Post/Excerpt, Day and Month [Social Media Platform]. Available at URL [Accessed date].

The ‘title’ is the trickiest bit, since most social media posts don’t have one. Instead, give an excerpt (around forty words) from the start of the post.

In the case of the tweet cited above, we would actually include the full text:

Musk, E. (2017) Technology breakthrough: turns out chemtrails are actually a message from time-traveling aliens describing the secret of teleportation, 1 April [Twitter]. Available at https://twitter.com/elonmusk/status/848243350993895424 [Accessed 18 April 2017].

Make sure to link directly to the post you’re citing, not just the account that posted it.

Checking Your Style Guide

Finally, a quick warning to check your style guide: there are many variations of Harvard referencing, so the format your university uses might differ slightly from the one described here. And don’t forget to have your work checked by the academic writing experts before submitting it for marking.

Comments (4)
Stuart Moss
29th January 2021 at 14:20
Thanks for this useful information. How would you suggest referencing a post or a comment to a post from within a Facebook group?
    Proofed
    29th January 2021 at 14:56
    Hi, Stuart. As we mention in the post, different versions of Harvard referencing vary, so the exact answer will depend on which version of this referencing style you're using (check your university's style guide if you're not sure). If your style guide doesn't contain advice on this in particular, you could: 1) Cite the surname/username of the commenter and year of the comment in the main text. 2) Start your reference with details of the comment, then give details of the main post. Surname, Initial./Username. (Year, Day and Month of comment). 'Up to the first 20 words of comment'. Comment on the post Title of post, date of original post [name of social media platform]. Available at URL [Accessed date]. Ultimately, though, the most important things are clarity and consistency. Thus, as long as your reference allows readers to find the comment you're citing and you use the same format for all cited comments in the paper, you should be okay.
Tia Millard
14th March 2022 at 18:46
Hi, How would I reference an Instagram post that doesn't have a caption? What would I write for the title part? Thanks
    Proofed
    15th March 2022 at 09:56
    Hi, Tia. As we mention in the post, Harvard referencing can differ between versions, so we'd suggest checking your university's style guide if you have one. However, if you can't find advice there, we would suggest using a short description of the image as the title.




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