If used strategically, email can have a substantial impact on your business. In fact, according to one 2023 survey, 59% of respondents say marketing emails influence their purchase decisions. Newsletters delivered to customers’ (and potential customers’) inboxes can be an effective use of email marketing and lead to increased website traffic and sales.
But how do you consistently come up with engaging company newsletter ideas? We’ve got the answers – no matter your industry or field. In this post, we’ll cover the best ways to generate a consistent stream of newsletter ideas that keep your customers coming back for more. Keep reading to get started.
Who better to ask for newsletter ideas than your readers? Survey your customer base by sending them a questionnaire to find out their preferences and the type of content they would like to receive. You can also informally poll your business’s followers on social media, thereby encouraging engagement and making your newsletter more interactive.
Have an informal brainstorming session with your team from which to generate a variety of ideas and topics. Doing this helps you get a variety of perspectives from everyone involved in running your business. Your newsletter should align with your business objectives, so when brainstorming, consider how the content can support your overall content marketing strategy. Reviewing the performance of past blog content can also help give you an idea of the topics your audience wants to see.
Create copy for your newsletter that’s topical in some way – such as content that’s seasonal or ties into current events or upcoming holidays. If a topic is trending on social media or in the news, consider incorporating it into that week’s newsletter. Doing so keeps your content fresh, interesting, and more likely to catch the attention of a wider audience.
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Don’t be afraid to experiment with newsletter topics. After publishing a newsletter, gauge its success by paying attention to certain metrics, for example, shares or comments on social media and changes in website traffic. If you notice a particular topic or theme was popular or got a lot of attention, you can turn it into a series or expand on it in some way.
AI tools can help you streamline aspects of the newsletter writing process by analyzing customer behavior, preferences, and past interactions to personalize newsletter content. You can also use AI content creation tools, such as ChatGPT or Jasper, to create newsletter outlines or templates. After your newsletter is complete, use AI to suggest effective subject lines for your emailed newsletter, thereby potentially improving open rates and increasing engagement.
Remember – to ensure it’s engaging and relatable to your audience, humanize AI-generated content and edit it before publication.
When it comes to AI-generated content, quantity doesn’t always equal quality – or results. If you use AI writing tools for your newsletter, ensure the content is error-free and reflects your unique brand voice by having our team proofread and edit it professionally. Schedule a call with us today to find out how we can take your content to the next level and help you make the most of AI content creation.
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